The festive season is approaching...
Roll up roll up come get your frocks for all those fabulous parties that are in the diary.
Exciting news for the SWO studio we are bringing ready to buy evening gowns in store over the next few weeks. To show you just how much work goes into a couture ready to buy gown I'm going to show you a few behind the scenes.
When it comes to contracting beautiful gowns I always start with a women in mind, for this gown I am going to show you I wanted a confident, sexy & strong women. Also someone who doesn't mind having the spotlight on them.
For part of the new collection Hollywood Glamor is the back bone. I also get inspired by fabric if I fall in love with a fabric I can already vision a dress and can even vision the women wearing it. These are the mad things that you deal with when you are a designer.
Draping this is key to getting the perfect fit and shape.
Working out seam allowance - this helps with the construction of the dress and also gives us the option to alter the size of the dress.
Testing the final look on the stand. This is a great way to see how the clients react to a new design before you take it to photoshoot.
The Jessica Rabbit Dress is available to buy @ £400
Photo shoot will be taking place over the next few days so watch this space.
Love Sophie x